Rob Booker, Phil Barber
In this short case study film, Robot Food's design director Mike John's discusses developing and confident brand style for Awesome Merchandise because their history their story was so compelling.
Awesome Merchandise make custom merchandise for all kinds of people, all in-house. T-shirts for bands, stickers for artists, banners for events. Their beginnings were humble. Accidental, even. In 2005, Luke, the founder, began making badges so he could get through uni without doing a proper job. So awesome were Luke’s badges that one day, he got an order for 80,000. So he quit uni and made more stuff.
In the film Luke discusses how after 9 years growing the business they didn't have a cohesive brand and needed something that better portrayed who they are now and where they wanted to go. He also discusses how the 2 companies developed their relationship and how to show the personality of the business and the reflection of the people within the company.
This is the 3rd film in a series of cases studies we have made for Robot Food.
They were formed in 2009 and are based in Leeds, they are a fiercely independent strategic branding agency specialising in consumer insight, brand positioning, communication and cut-through design.