EMBRACE - LOVE IS A BASIC NEED
Rob Booker, Phil Barber
Ben G. Brown
Filmed on location at Square Chapel
CHALLENGE Embrace’s latest album, “Love Is A Basic Need” is due to drop in March 2018 and both the band and the label wanted a way to reconnect with their loyal fan base.
INSIGHT The new music is a departure from their recent experiments back to a classic sound and Embrace’s fans love how they perform live and getting close access to the band.
STRATEGY To film an intimate live session with the band and make a complete social media campaign distributed through all the band’s channels, building excitement for the tour and pre-sales for the album.
SOLUTIONS We filmed their 6 favourite songs from the album with a live orchestra and choir, held interviews with all the band members and turned the whole set into a 40 minute film featuring the thoughts behind the songs and the album.
We produced promotional stills for the band and created a series of social media posts including the full tracks, song snippets, short interviews, pictures and Instagram Stories for each song. These are being released through all channels and earned-media coverage up to and beyond the launch of the album.
This is a great example of our whole team firing on all cylinders. We were given the trust and freedom from the client to make the project happen. We set out with big ambitions and a solid vision for how we wanted the entire campaign to feel. It was a proud moment when the first take was about to happen; weeks of preparation, a very dedicated team behind us and an awesome band in front of us.
A true collaboration of talent and passion and a campaign we owned from a blank sheet of paper to the finished article.