FAT LADS & LASSES
A brand that embraces their customer’s desire to be their own person, but still be part of a crowd. A brand that is happy celebrating a non-athletic body image and give people a chance to become involved in a sport, they might not feel comfortable in otherwise.
This short film explores their ethos through customer opinions and interviews, engaging potential new audiences and showing the brand’s ability not to take itself too seriously.
Fat Lad At The Back
FILMED, EDITED AND PRODUCED BY SODIUM