The Invisible Flock
IF YOU GO AWAY
Trailer for a mobile and tablet app, designed to take you on a self-guided fictional journey around a real city.
The app takes on a narrative surrounding the tale of a lady who is losing her memory and invites you to decide your own path, choosing where to go and in what order. Based on your physical GPS location and through multiple choice, the app allows you to unravel the story in your own way.
Rather than a tradtional, heavily screenshot led advert, we pushed for a route of mystery, tension and cinema to drive audiences into the narrative that the app is based on. We took key visual triggers from the app’s plot to come up with a storyboard and overall dramatic feeling for the film from the cast to the grade and soundtrack.