Our collaboration with one of the UK’s most prestigious international festivals continued with MIF 2017.
We were brought in early by the digital and PR team to help develop an entire strategy for the festival and led the creation of the online marketing materials.
6 MONTH CAMPAIGN | 100 FILMS | 4 Million SOCIAL VIEWS
CHALLENGE Attracting the World to an 18-day festival taking place in the centre of the UK. Showcasing artistic content of all flavours and for all people.
INSIGHT MIF17 was the festival’s largest year to date and a new artistic director was taking the reins, whose focus was on a true integration of digital and online accessibility.
STRATEGY Our plan was to create content in the lead up to the festival about the shows and the artists. Following this, we continued to send teams to document the festival and create continued social content to carry on the engagement.
SOLUTIONS We were granted access to every artist during the festival and our key collaborations included Underworld, BBC 6 Music's Mary-Anne Hobbs and New Order. Filming behind the scenes in recording studios, rehearsal spaces, galleries, homes and on the streets. We made not only trailers, but documentaries, artist profiles and collaborated with many of the artists directly to create their own individual films.