Rob Booker & Phil Barber
Matt Gentleman, Sam Conner
David A. Molina
CHALLENGE We collaborated with adidas Global and Resn to create content around the global rollout of the innovative Speedfactory installation in 6 cities around the World: London, Paris, LA, New York, Shanghai and Tokyo.
INSIGHT With Speedfactory emphasising the brand’s differentiation, it was crucial to reflect the spirit of innovation and the brand insight that adidas’ work is never finished.
STRATEGY By creating dynamic and atmospheric short films we aimed to establish an equitable brand experience to engage with. Different deliverables ensured each piece of content fitted the right target audience, be it internally or on social media.
SOLUTIONS We created dozens of final films and assets for adidas including this film for Cannes Lions festival. We also made a brand film for Resn to portray the dynamics of the installation and its visuals including interviews with adidas brand design director and creative lead to both explain the functioning and the feel of the Speedfactory.
Various social teasers to build up anticipation for the events on social media channels and use during international trade shows.
A detailed walkthrough to introduce the Speedfactory for adidas to present internally and to refer to in the building of future installations .
Still photographs of Speedfactory and the adidas flagship stores in all 6 cities.