SPEEDFACTORY

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CLIENT
ADIDAS GLOBAL
RESN

PRODUCTION COMPANY
SODIUM

DIRECTORS
Rob Booker & Phil Barber

CREATIVE DIRECTOR
Nick Cline

SENIOR CREATIVE
Anne Cote

PRODUCER
Phil Barber

ASSISTANT PRODUCER
Lou Barber

CINEMATOGRAPHER
Matt Gentleman

CAMERA OPERATORS
Matt Gentleman, Sam Conner

KEY GRIP
Ed Glendenning

PRODUCTION SOUND
Connor Bennett

EDITOR
Connor Bennett

COLOURIST
Connor Bennett

SCORE
David A. Molina

CHALLENGE  We collaborated with adidas Global and Resn to create content around the global rollout of the innovative Speedfactory installation in 6 cities around the World: London, Paris, LA, New York, Shanghai and Tokyo. 

INSIGHT  With Speedfactory emphasising the brand’s differentiation, it was crucial to reflect the spirit of innovation and the brand insight that adidas’ work is never finished. 

STRATEGY  By creating dynamic and atmospheric short films we aimed to establish an equitable brand experience to engage with.  Different deliverables ensured each piece of content fitted the right target audience, be it internally or on social media.

SOLUTIONS We created dozens of final films and assets for adidas including this film for Cannes Lions festival. We also made a brand film for Resn to portray the dynamics of the installation and its visuals including interviews with adidas brand design director and creative lead to both explain the functioning and the feel of the Speedfactory.

Various social teasers to build up anticipation for the events on social media channels and use during international trade shows.

A detailed walkthrough to introduce the Speedfactory for adidas to present internally and to refer to in the building of future installations .

Still photographs of Speedfactory and the adidas flagship stores in all 6 cities.

 

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