Working with Lily Fontaine and Douglas Frost of the band, we discussed the meaning of the song and what the pair wanted to convey within the music video. For the band, this incorporated two meanings from both the song's original Ep and R&B itself; self-love and pre-idealized ideas. Along with being such a fan favorite, the band knew that they wanted to entirely reinvent the visuals seen in the original R&B music video and do something that was completely different, giving it a whole new life and personality.

Sarah Oglesby ( Director ) enjoys creating worlds and characters to emphasise the fabricated ways that society likes to present people, women in particular, to suit social expectations. For Lily, being a woman of colour, industries assume she is an R&B artist. Sarah wanted to really play into this fabricated idea by using a theater set, a world that doesn't truly exist and a representation of the industry as being unrealistic, a facade, or a construction for wealth. The rooms the band sit in aren’t real, stage hands move the set around for the next scene, and the role of the actor is emphasised.

Douglas Frost as Himself

Jake Wilson as Douglas Frost

English Teacher as The Stage Hands