A groundbreaking new show for Paris haute couture house Maison Margiela, based on an original concept by John Galliano, Maison Margiela creative director.

Integrates live cameras and projection to create a film that is made on stage before the spectator’s eyes. The performers use found objects, miniature sets and giant screens to create a dynamic piece of live cinema.

In the illustrious surroundings of Palais de Chaillot, a unique collaboration unfolds. Around Maison Margiela’s stunning Artisanal collection 2022, The ITDI team used their pioneering storytelling techniques, live performance and digital technologies, to deliver a dynamic new fusion of fashion, cinema and theatre. ⁠

Working with ITD out team were involved directly with the creation of the production. Along with filming the show and live streaming on Maison Margiela social channels.